Somehow, I suspect the timing for chapter 17 was calculated to coincide with our group presentations. After all, what are the odds of reading about oral presentations the week we are scheduled to make oral presentations?
The concepts and guidelines presented in the chapter didn't go so far as to suggest "imagining the audience in their underwear", but did present logical and well-conceived ideas and arguments for various aspects of oral presentations, right down to a tutorial on PowerPoint.
Chapter 18 went right to the heart of technical communications, designing user-friendly web pages. Having recently completed a WSU course in beginning web design, I can corroborate many of the guidelines discussed in the chapter. When I designed my own web site, I went to particular lengths to design a good test questionaire, and carefully chose my opinion audience. I found out the hard way that compiling responses and interpreting results is a science unto itself!
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