Joey makes some cogent points in his post, but after reading the assigned chapters, I am inclined to expand the "persuasive" influence bubble to all our creative writing efforts. Just as in advertising, we must first get their attention (cutting through the clutter, opening statement, etc.). Then we have to support our argument clearly and concisely, and finally, have an effective "tag line" (closing statement). Additionally, the format must be carefully constructed to attract the correct demographic (reader-centered).
All in all, it appears that advertising may encapsulate all of the elements of effective communications. Taken to the extreme, this theory would suggest that if we could run a successful ad campaign, we could write anything!
Can we get a Boo-ya for Madison Avenue?!?
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