Rhiannan discussed the recurring theme in the chapter readings, even to the point of listing the main parts of the effective reader-centered communication. It was like deja-vu all over again (thanks, Yogi!) I too had noticed similar tendencies, and even went so far as to state in a former blog post that advertising seemed to me the perfected art of reader-centered communications. Still not a big fan of advertising, but you gotta admire the art form!
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